More and more, people are talking about building larger and larger data warehouses, and assembling more and more information to answer questions. That’s big data. We present small data. We think the data that’s needed is very simple data. Data that’s already floating around, but is not organized, that allows a physician to see their list of patients with heart failure, who haven’t come in, in the past two months, and who didn’t refill their medications. That’s the kind of information that’s very important, and very timely.
Big data, you can aggregate endlessly and try to get a larger and larger pot of information. We believe in small data. Data that is recognized by an individual physician, as their list of patients, that they can use then to drive improvement and say, “Here are my patients who’ve lapsed in care. Here are my hypertensive patients who aren’t doing well. Here are my patients with too high of a BMI, and need to come in.” On and on.